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Unlock Your Storytelling Potential

Your Storytelling Potential helps writers understand what makes great movies & novels so uniquely extraordinary, and then how to apply the specific and unmistakable patterns found in those amazing stories into their own work.


Mitchell German is the author of Your Storytelling Potential: The Underground Guide To Finally Writing a Great Screenplay or Novel. He is also the creator of the software Plot Control (for writing movies and screenplays), Chapter Control (for writing novels) and Episode Control (for writing and producing TV Shows). Mitchell is an international speaker who works with filmmakers, screenwriters, novelists and storytellers from Hollywood to Hong Kong (and 10,000 places in between). He is the creator of Your Storytelling Potential: The Online Seminar and Workshop and the Original Screenwriting Mega Course. Mitchell’s software and training programs have been used by over 15,000 storytellers worldwide.


This authoritative guide reveals the deepest secrets about why certain stories work and capture the attention of the masses and most others fail. This seminal work by Mitchell German shows how the greatest stories of all time are all based on two converging storylines and how any aspiring screenwriter or novelist can emulate the exact same patterns found in the most successful movies and novels. This book shows the reader a step-by-step approach to identifying the dualistic nature of their own stories by utilizing the proprietary Twelve Core Elements and Simple Story Timeline to craft and write amazing stories. If you are involved in any type of storytelling endeavor, this is the book that will finally Unlock Your Own Extraordinary Storytelling Potential.


Whether you are writing novels, screenplays or any type of story, this online course will open your mind as to what makes the truly great stories great. This online seminar and workshop explores every aspect of great storytelling starting with the notion that there are always two stories that create a great premise, that two thematic ideas create the “glue,” and that story structure as taught by all the “experts” is woefully insufficient, if not outright wrong. Your Storytelling Potential: The Online Course and Workshop is an absolute must for any writer or anyone involved in any storytelling endeavor. The information in this course is unlike anything any other expert is teaching and will truly and finally Unlock Your Own Extraordinary Storytelling Potential


The Max Impact Script Review centers around six main categories that frame everything that is required for a screenplay or novel to be great. These categories allow us to focus on core issues and story elements ensuring that our review service provides the most comprehensive, clearest, and most valuable feedback & advise possible. The Max Impact Script Review  provides unique and detailed analysis that utilizes the comprehensive Your Storytelling Potential approach to the essential A/B Story Relationship and a Plot Control breakdown of your Core Elements and Story Structure. Our unique approach to story assessment shines a clear light on what is missing from any story and provides comprehensive notes, clearly laid out suggestions, and unmistakable action steps. This review service will actually (unlike most other "coverage" or review services) help you improve your screenplay or novel to make sure YOUR NEXT DRAFT IS YOUR LAST & FINAL DRAFT.


Plot Control 4.0 brings the story building methodology taught in Your Storytelling Potential to life. This incredible software incorporates the most unique and powerful story building techniques enabling any writer, or anyone who works in the film industry, to create and analyze stories and write screenplays that will actually meet the demanding requirements of producers, studios, directors and actors. With Plot Control 4.0 you can design & build layered stories, develop characters, create subplots, and integrate thematic layers all while maintaining complete control over the structure of your screenplays and stories. If you’re struggling with existing screenplays and stories, whether you are a writer or involved in the production of movies (as a producer, studio executive, director, or agent/manger, etc.) using this software as a tool of analysis and discovery will reveal the real holes in any existing screenplay or story.


Chapter Control is the ultimate story crafting tool, because it truly unlocks the creative storytelling potential of any writer. This unique and powerful software not only guides a writer as they think about and create their stories, but gives writers a truly unique platform for incredible creativity while providing them with complete control over everything. With Chapter Control a writer can design & build layered stories, develop characters, create subplots, and integrate thematic layers while retaining complete control over the structure of their stories and novels.


Episode Control is a story development tool that is designed to help with every step of TV Show development, writing and story creation process. Episode Control is designed to help writers figure out what their TV show is about and that they have all the elements necessary to create a successful TV show pitch bible, and then it goes all the way through to development, scripts and production. With Episode Control, writers can build characters, create episodes, develop seasons and write scripts all in one place. Plus the powerful collaboration features allow writers to work with partners or entire teams on every aspect of their show in real-time.

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The Tools Used By Professional Storytellers.

See What The Pros Say:

This story program is the most useful tool I have ever seen...

They have developed a unique and extremely useful program to assist writers in developing a fool proof story. The best tool for helping map out a successful story.

Rocky Lang, Producer/Director/Writer, White Squall (A Ridley Scott Film), Nervous Ticks, Titanic

With Chapter Control structure is just done for you...

Good story telling starts with good structure… and good structure starts with Chapter Control. This software is like structure on steroids.  With Chapter Control structure is just done for you. (Very Cool.)

Andy Jenkins, Producer and Partner: Haxan Films

I was able to re-craft the entire outline and get it to my Producers for approval.

In fact, it was inspiring. I had been struggling with the 3rd act and putting off delivery, but with the help of Plot Control it was like I plowed through a creative wall. 

Steven Goldmann, DGA, DGC, Broken Bridges (Paramount), Trailer Park of Terror (Summit)

I have never come across a system so intuitive to the writer’s needs....

In the 15 years I’ve been writing for TV and film, I have never come across a system so intuitive to the writer’s needs. This is why movies used to be better than they are now. 

Jeremy Miller, Writer/Producer: Entourage, Boston Public, We Are Marshall, Ghost of Girlfriends Past

At a glance, I can view everything on one page pictorially...

The way it’s organized, it forces you to fill in the information that makes your story more complete, while at the same time it simplifies the process, so you can keep your mind focused on storytelling. 

Cindy Lichtman: Ally McBeal, The Practice

Now I have all my ideas in one place, I can print an outline anytime...

My family is sick of hearing me say how much I love this software, but it’s exciting to use something that forces me to focus on the story, plot, characters, subplots, theme. You’ve made a great product. I love you guys.

Bettie Styurak, Creative Writer Software Client

I recently bought a copy of your software, and I have to say it’s awesome...

I finally have a concrete system for outlining. Up until now my spiral notebook of random ideas was my prewriting process, but I can now focus on the use of proper story structure.

Ryan Binse, Creative Writer Software Client

This program is definitely worth its weight in gold...

Initially I thought, yeah, just another software I’ll buy and won’t use… but this program is definitely worth its weight in gold. Thank you so much for sharing your remarkable program.

Kim Jacobs, Creative Writer Software Client

Don't Just Take Our Word For It

We Have Over 20,000 Customers and Hundreds of Testimonials Just Like These:

Describing how a finished story works is not the same as providing guidance for how to make a working story. Seeing how this is done by taking the bits and pieces that are not yet a story and slowing turning those bits and pieces into a story is what makes your course worthwhile."

Laurence Starn

Your Storytelling Potential

“It's finally starting to sink in. Your course continues to help me focus and arrange the many puzzle pieces of the screenplay which I couldn't do before. It really helps and gives me a better pathway to keep developing my story. I am very excited about my screenplay thanks to your guidance.

Hope Vinitsky

Your Storytelling Potential

"It's starting to click! The A and B story idea is starting to make sense. Thanks for this great course. It really opens up my understanding of how things work together."

Timothy Hicks

Your Storytelling Potential

Absolutely LOVED yesterday’s session, especially, especially, especially at the 1 hour mark. The only ‘learning’ I’ve done where I never felt frustrated and like I wasted my time was your courses. So thank you. I’m very excited to see where this course will take me now. "

Patti Dansereau

Your Storytelling Potential

Just finished listening to Live Session #16. I loved it. I loved all of it. Your discussion of the Cause to a Cause for both the A & B-stories is terrific. But what I really loved was what you had to say about the Proximate Cause Character and the Underlying Cause Character. Thanks again for your remarkable seminar. 

Blake Thomas

Your Storytelling Potential

“The way you think about story is better than anyone else out there. And I think the new material and how you think about the interplay between A and B stories and Theme is off the charts helpful. I’m finding this way of thinking of story mind-opening. So much easier to break story this way!"

Zeke Farrow

Your Storytelling Potential

“I never really liked Good Will Hunting when I first saw it -- but you sure brought it alive! You've done that with all the movies you've featured. It's been fascinating. I love your enthusiasm for this. This concept of A and B story is fascinating -- and I intend to master it in my own writing!"

Tracy Cheney

Your Storytelling Potential

“I love stories, especially thoughtful, interlaced ones but I never understood a story's depth until I came across your presentations. Listening to you, interacting with participants, has been the capstone of my re-awakened desire to write fulfilling stories. I now have all the storytelling tools that are required.

Ozzie Logozzo

Your Storytelling Potential

"Just wanted to express my thorough enjoyment of your class talking about the duality of storytelling. Your unique insights are allowing me to both tackle new ideas with more confidence and empowering me to crack the mystery of existing script problems with enhanced clarity."

Vanessa Burt

Your Storytelling Potential

Hey Mitch! OMG, absolutely fabulous material. I've read almost all the books and done many courses and this stuff is gold! (I'm doing a lot of unlearning at the moment.) That idea of the start of the story being the blowing up of the (bleep) is genius. Thanks for doing what you do."

Kathy Keats

Your Storytelling Potential

Dear Mitch. I am in awe. I feel as though I have been catapulted into a new realm. Over some months I have struggled with my story, but by attending your webinars (some on replay) it is as though I have received a massive intravenous infusion of INSIGHT. Thank you.

Stuart Ungar

Your Storytelling Potential

"Amazing piece of work you have developed. Your worksheets, your unique method of thinking about the A-Story and B-story and how subplots enrich both storylines, and the crystalline way of approaching the theme is the most helpful advice I've ever received."

Allan Cram

Your Storytelling Potential

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